Communications Strategy Consulting
Working with you to build a thorough, ground-breaking communications strategy
6 problems businesses run into
A vague communications strategy with a thin plan
No clear direction on message, channels or timing for each phase of communications.
A communications team short on expertise
No properly trained people to run effective communications campaigns.
Weak communications governance
No orderly process for managing content, channels and media budget.
Loose brand and marketing governance
The brand message differs from channel to channel and team to team.
A communications setup that is unwieldy
Too many channels running separately, with nothing joining them up, so the effort scatters.
Wasted resources and resistance to change
Sticking with old habits that no longer work instead of rethinking communications.
SMO Media – a communications partner for Vietnamese business
SMO Media has helped thousands of businesses build proper communications strategies, reach the right customers and earn lasting credibility.
Why do businesses need brand communications?
- Setting long-term brand value: building and expressing what the brand means in customers' minds
- Promoting the brand: polishing its image and shifting what customers think and do in the brand's favour
- A stronger competitive position: mapping brand touchpoints to get more out of communications and gain ground in the market
Communications strategy at SMO Media
SMO Media leads on modern communications strategy, always innovating so brands break through, spend better and grow durably:
Raising brand value and setting long-term goals
Clear positioning, consistent imagery and a durable IMC brand strategy
Building a decisive competitive edge
Pinpointing what makes the brand different and where its advantage lies
Faster revenue through communications that sell
Brand and sales communications working together to lift conversion
Building a proper brand, PR and performance system
Aligning every communications pillar so the brand performs as a whole
Using AI for smarter communications at lower cost
AI that supports content creation and stretches the media budget
Professional media finance management and risk control
Tracking budget and performance by channel, openly and clearly
What your business gains from a brand communications consulting package
- Understanding the competitive landscape.
- Advice on where your brand stands today.
- Advice on setting up your brand communications strategy.
- You get creative brand communications content.
- You get advice on assessing how the campaign performed.
SMO Media builds a communications strategy around four priorities:
Relevance
Making sure every activity is designed and run in keeping with the brand's values, vision and core message
Trust
Carrying messages customers can believe, so trust is built and the relationship lasts
Conversion potential
Getting the brand's values and message across effectively, through different media and with fresh, creative approaches that set the brand apart
Recognition
Convincing customers of the value the brand offers, which makes it far easier to build accurate understanding and awareness
What brand communications sets out to do
The best brands leave a mark. A brand should set out to inspire and draw in its audience. Successful brand communications begin with strategic clarity. Be as clear as what your brand stands for. Send your customers a message they cannot mistake.
Talk to us
How do you make brand communications work?
“The right message, at the right moment, to the right person.
Talk to usWhy choose SMO Media
Expertise
Specialists with deep experience in communications and brand building.
Effective
A communications strategy tied to real growth and awareness targets.
Flexible
Adjusting the strategy as the market and customer behaviour move.
Transparent
Clear progress and results reporting, updated on a regular schedule.
In-depth
A deep grasp of customer behaviour and the quirks of each industry.
Sustainable
Building a communications foundation that grows with the brand.
The 3M communications tripod
A steady hand on your brand communications
Paid Media
Paid media- Paid Social Media
- Banner Ads
- OOH and DOOH
- Native Ads
- Paid search
- Social media advertising
Owned Media
Owned media- Website
- Mobile apps
- Social media
- Blog
- Brochures
- In-store displays
Earned Media
Viral communications- Word of mouth
- Social mentions and comments
- Video and image sharing
- Posts and reposts
- Online reviews
- Media coverage
Consulting process
SMO Media aims for a long partnership, with a lean process that keeps projects on time and on target.
- Researching the market and the competitive landscape of your category;
- Assessing where the brand stands and analyzing its core identity;
- Analyzing and identifying potential sources of growth;
- Researching the behaviour and insight of your target customers;
- Pulling the data together to find the right communications opportunity.
- Proposing an overall communications plan for each phase;
- Defining the target customer and the target audience;
- Building a strategy that tackles the brand's central problems;
- Choosing the right channels and the right tactics.
- Running the work in line with the approved plan;
- Assigning the work and keeping progress on track;
- Working closely with everyone involved throughout the project.
- Keeping research and market analysis continuously up to date;
- Measuring and assessing the results of every activity;
- Naming the strengths and weaknesses to improve the campaign;
- Recommending changes that improve budget and results.
- Advising and coaching your in-house communications team;
- Assessing the team's capability and results after training.
FAQ
Why would I need brand communications consulting?
Because brand communications consulting settles the brand's long-term value, puts it in front of a wide audience and opens a clear gap between you and your competitors.
How can brand communications consulting make my business stand out in its industry?
Get the distinctive message right, pick the right channels and stay consistent everywhere, and your brand will be remembered more clearly than your rivals'.
Can SMO Media show me an example of a brand communications project you have done?
Yes. We have worked with businesses across many industries. Get in touch and we will share our credentials and the projects closest to your field.
Is brand communications consulting worth the investment?
Yes. A proper strategy stops money leaking into disconnected activity and gets you to your awareness and growth targets sooner.
Can I take part in the brand communications consulting process?
Absolutely. We keep in regular contact and update you on progress so you can follow along and comment at every stage.
How much does brand communications consulting cost?
Cost depends on scope and project size. Contact SMO Media for a detailed quote matched to what your business needs.
Which channels will SMO Media use to reach our goals?
SMO Media blends paid, owned and earned media according to your goals, your budget and your industry.
Does SMO Media support us after the brand communications project ends?
Yes. We stay with you through operations and help adjust the strategy after handover.
How do you measure and assess a brand communications campaign?
Through brand awareness figures, engagement, traffic and actual conversion rates, reported at each stage.
Can I contact SMO Media to start the brand communications consulting process?
Of course. Call 094 817 8386 or email smomediahy@gmail.com and the SMO Media team will talk you through it.
Elevate your brand with SMO Media
Contact hotline
094 817 8386
smomediahy@gmail.com
Address
Lieu Ha Hamlet, Yen My Commune, Hung Yen Province, Vietnam
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