SMO Media runs Google advertising end to end: keyword research, campaign build, ad copy, then weekly monitoring and optimization. The goal is not clicks, it is the lowest possible cost for each customer who actually gets in touch.
The formats we run
- Search: shown when someone types the keyword themselves — the audience closest to buying
- Display: banners across a network of partner sites, good for awareness
- Remarketing: following up with people who visited but never made contact
- Shopping: products with price and photo, for retail
- Performance Max: running across several Google channels at once
Why so many accounts burn money without selling anything
The three causes we meet most often when taking over an existing account: keywords chosen too broadly, so ads show to people with no need; no negative keywords, so money goes on irrelevant searches; and ads pointed at the homepage instead of a focused landing page.
The landing page matters as much as the advertising. Good ads get people there; the landing page decides whether they leave their details.
How we run it
We start with keyword research based on how people really search, not on what a business calls its own services. Campaigns are structured by product group so budget stays under control and the numbers can be read clearly.
Once live, we add negative keywords weekly, run several ad variants side by side and shift budget towards whatever is producing results. Reports state the cost per lead, not just impressions.
What you need to have ready
A good landing page, clear product and pricing information, and enough budget to run for at least a few weeks — a campaign needs to gather data before optimization means anything.
No landing page yet? See landing page design. If you want a source of customers that does not depend on ad spend, see our website SEO service and the article on how long SEO takes to reach the top.
