Already have a website, but it is slow, looks dated or is hard to use on a phone? SMO Media's upgrade service renews the site you have while keeping what you have built up — search rankings above all.
When to upgrade rather than start again
Upgrading gives the most for your money when the platform is still supported, the structure still makes sense, and the site is drawing organic traffic from Google. Rebuilding from scratch and changing every URL can wipe out rankings that took years to earn.
The other way round: if the platform is out of support and the mobile version is broken beyond repair, a rebuild is usually cheaper in the long run. We will tell you plainly which case you are in once we have looked at the site.
What we usually deal with
- Load speed: compressing images, moving to modern formats, stripping out surplus code and plugins
- Rebuilding for mobile: many older sites were only shrunk down, never designed for a phone
- A fresh design: updating imagery, layout and typography to your current identity
- Technical SEO: title tags, content hierarchy, sitemap, URLs
- Security: platform updates, scheduled backups, an HTTPS certificate
- New features: contact forms, click-to-call, analytics
Holding on to your rankings
This is where we take the most care. Every URL change is redirected properly, the old content structure is preserved, and rankings are monitored before and after so anything unexpected shows up early.
How it runs
We begin by reviewing the site you have and giving you a specific list of problems with priorities attached. You decide what to do first within your budget, rather than buying everything as a package.
Further reading: new website or upgrade the old one and why websites are slow and how to speed them up.
