From targeting the wrong audience to skipping A/B testing, these are the common mistakes that waste advertising budgets.
The most common mistake in running Facebook Ads is targeting an audience that’s too broad or too narrow without relying on real behavioral data. This drives cost per result (CPA) up unusually high.
Many advertisers also skip A/B testing their copy and images, leaving them unable to tell which element is actually driving conversions. Turning off ads too early — before the algorithm finishes its learning phase — is another common mistake.
Finally, without a landing page optimized for speed and matched to the ad content, traffic from ads fails to convert into orders, even as ad spend keeps getting deducted.
