This course concentrates on practical skill: setting up ad accounts, building campaigns along the sales funnel, controlling cost and reading the numbers well enough to decide what to do next.
You practise on a real ad account with a small budget, with a mentor giving direct feedback on each campaign.
Course content
Setting up Meta Ads and Google Ads campaigns
Building campaigns along the sales funnel
A/B testing copy and audiences
Reading the numbers and improving CPA/ROAS
Practice on a real advertising budget
