Marketing News & Insights
Insight and trends in SEO, advertising, branding, content marketing and social media.
Off-the-Shelf or Custom Software? 5 Criteria
Off-the-shelf software is cheap and fast; custom software fits perfectly but costs more. Compare cost, timeline, scalability, and data ownership.
What Is Social Media Optimization (SMO)?
SMO is the process of optimizing your social media presence to build brand awareness and genuine engagement with customers.
9 Mistakes That Keep a Company Website From Getting Leads
A good-looking website that nobody contacts is a common problem. Nine mistakes that explain why, and how to fix each without starting over.
On-Page SEO: A 12-Point DIY Checklist
On-page SEO is the part you fully control and it delivers results the fastest. Twelve checks per page, no paid tools required.
Digital Transformation for SMEs: Where to Start
Digital transformation isn't about buying expensive software. A four-stage roadmap that fits SME budgets, starting with your most painful bottleneck.
New Website or Upgrade the Old One?
An old, slow, outdated website is tempting to rebuild but hard to let go of. Five questions to help you decide, plus cost benchmarks to weigh.
How Long Does SEO Take to Rank? A Realistic Timeline
No one ranks in a month. Here's a realistic stage-by-stage timeline, and the factors that decide whether you move faster or slower than average.
What Determines the Cost of Custom Management Software?
Quotes for custom software vary wildly because each side defines scope differently. Six factors that drive cost, and how to narrow scope to fit your budget.
Page Load Speed: Why It's Slow and How to Fix It
Every extra second of load time costs you visitors. Seven common causes of a slow website and how to fix them, ranked by effort versus impact.
