Marketing News & Insights
Insight and trends in SEO, advertising, branding, content marketing and social media.
DIY SEO or Hire an Agency? A Straight Comparison
Doing SEO yourself saves money but costs you elsewhere. Compare cost, time, and risk for both options to decide what fits your situation.
Why Software Projects Fail and How to Avoid It
Software that gets built but never gets used is a more common outcome than you'd think. Six real causes and how to prevent them from day one.
Landing Page vs. Website: When to Use Which
A landing page and a website serve different purposes. Understanding the difference keeps you from paying for a website when a single page will do.
10 SEO Mistakes That Silently Tank Your Rankings
A website with good rankings can suddenly drop because of silent mistakes. Ten common causes and how to check for each one yourself.
Connecting Management Software with Your Sales Website
Your website takes orders, your software processes them, but the two don't talk to each other. Four ways to connect them and what to sync first.
Website Design Process: 7 Steps to Prepare For
Website projects fall behind schedule mostly because clients aren't ready with content in time. Learn the seven steps and what's expected of you.
Domain and Hosting: Choosing Without Losing Control
Some businesses discover their company domain is registered under their web agency's name. What to check on domains, hosting, and contract terms before signing.
